Client
SWEAT Rave Collective
My Roles
Art Direction, Production, Photography, Retouch
Creative Concept:
The inspiration for this production was the idea subversion of the music videos of the late 90's and early 2000's. These often objectified women’s bodies in revealing clothing and focused on their sexual appeal rather than their individuality.
Our models are members of our trans* community – people who often fall outside of typical frameworks of attractiveness or desire. The car is a beat up ‘93 VW Golf, and it takes place in a self-service car wash. The situation isn’t set up for the gratification of the viewer, but is instead an expression of queer joy.
This concept embraces having fun over having status, feeling sexy instead of adhering to beauty standards, and it mirrors the community-focus that the SWEAT collective and their parties work to cultivate.






