Art Direction

flaconi Summer 2023

Marketing Campaign

flaconi

2023

Art Direction

Marketing Campaign

flaconi Summer 2023

Marketing Campaign

flaconi Summer 2023

flaconi

2023

Client

flaconi

My Roles

Art Direction

Deliverables

32 images

Concept: Green Urban Escape

In the summer of 2023, Germany was slowly adjusting to the fact that the COVID-19 pandemic that had disrupted modern life and established a “new normal“ was finally over. As the days warmed up, many were not yet financially or mentally ready to take luxurious summer vacations to far-away lands.

The Green Urban Escape embraces this unreadiness and imagines a summer in the city. Rather than seeking an Instagram-worthy influencer vacation, we visit the parks and pockets of green in the city that serve as a refuge from the heat, the business, and the noise of urban life. In their own way, these moments are the most accessible forms of self-care, allowing individuals to carve out time to relax into the summer vibe.

All final images are copyright of Flaconi GmbH. All rights reserved. Reproduction, distribution, or any other use of these images without explicit permission is prohibited.