Client
flaconi
My Roles
Art Direction
Deliverables
32 images
Concept: Green Urban Escape
In the summer of 2023, Germany was slowly adjusting to the fact that the COVID-19 pandemic that had disrupted modern life and established a “new normal“ was finally over. As the days warmed up, many were not yet financially or mentally ready to take luxurious summer vacations to far-away lands.
The Green Urban Escape embraces this unreadiness and imagines a summer in the city. Rather than seeking an Instagram-worthy influencer vacation, we visit the parks and pockets of green in the city that serve as a refuge from the heat, the business, and the noise of urban life. In their own way, these moments are the most accessible forms of self-care, allowing individuals to carve out time to relax into the summer vibe.
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