flaconi

Spring 2024

Date: February 2024

My Roles: Art Director

Assets: 34 images

Placements: Online Shop, Social Media.

Runtime: 3 Months

Creative Brief

Spring is reviving from the dark and long winter and everything seems new and somehow healing, leading us to spend more time outdoors, enjoying the first warm days, appreciating nature and discovering the beauty of life in all its facets.

With the joys of transition, we leave the last season behind and light-hearted we embrace a fresh start.

Guiding Concept:
A transition of colour and dynamic

A main challenge for this campaign was the rollout of content in three distinct batches – one for each month between March and May. The imagery needed to be visually consistent, yet still communicate the transition from winter to summer. This was achieved with colour grading and a sense of movement in the images. In March, the images are still and cool toned, and increase in warmth and dynamic through April and May.

Moodboards

Visual guidelines:
Depth and focus

Flaconi’s campaign imagery is very product focused, and therefore very tightly cropped to the hero products. To inject realism and storytelling into images, this concept explicitly outlines the use of depth and space in the scene as well as placing blurry spring flowers in the foreground where applicable.

Final Images

  • March - “Stronger Together“ Hero Shot

  • March - “Fresh Scents“

  • April - “Hyperhydration“

  • April - “Sensual Feminine Scents”

  • April - “Make Me Blush“

  • April - “Shades of Red“

  • April - “Spring Scents All Over”

  • May - “Hair Essentials”

  • May - “Super Sleek“

All final images are copyright of Flaconi GmbH. All rights reserved. Reproduction, distribution, or any other use of these images without explicit permission is prohibited.